Digital Marketing Manager
Dropit is seeking an experienced Digital Marketing Manager to plan, manage and measure marketing campaigns for the company across multiple channels and markets. The primary goals of the role are to build awareness of the Dropit brand, incite trial of our handsfree shopping service, help us to deliver on our ingredient branding strategy, track the progress of campaigns, and build data and insights that enable continual improvements in marketing performance.
The role will also involve managing co-marketing relationships with multiple brand partners, fostering their development, and designing/delivering co-marketing campaigns. You will work closely with colleagues in Partner Success, Product, and Data, in addition to Marketing. This includes managing and monitoring digital tools used to build brand engagements and incite desired actions and behaviours.
Our chosen candidate will be highly organised, have strong interpersonal skills, and able to combine experience in marketing with strong project management and analytical capabilities. Dropit is a rapidly growing startup and the ideal candidate will be flexible and adaptable to other duties, such as print management, support for events, support on-site with brand partners, and even just being a helpful pair of hands at busy times.
Key Skills: Marketing automation, project management, marketing analysis, campaign tracking, A/B testing, SEO, PPC, content management